What is UI/UX in the digital Universe

The UI/UX design or also known as web design, It is a group of activities that make the user experience within a website or mobile application intuitive and appealing. is a branch of web development that has grown in recent years at exponential levels, as the pandemic forced us to enter and evolve very fast in the digital universe. It may seem like a confusing concept and not connected in some way to what a website needs, but it is quite the opposite. To understand it in the best way we must define UI/UX separately and see what their differences and similarities are.

User Interface (UI):

It is known as user interface to the graphical structure with which the user interacts with a website or application. This ranges from small graphic elements such as icons or buttons, to the least, the fonts and colors. The main objective of this aspect is to provide an intuitive and visually effective experience for the users.

User Experience (UX):

User experience (UX) is in charge of analyzing, investigating and concluding the user’s attitudes towards a product. It also take care of all aspects of the user’s interaction with the final product. For this we use different research methods, for example: satisfaction surveys, competitor analysis, among others. These studies include emotions, preferences, perceptions and behaviors, before, during and after the use of the product.

With this we are even clearer about this concept. Now we must understand that it is very difficult to be successful in the digital universe with only one of them. That is why we must combine them in order to have a satisfactory visual and usable experience.

The alternative.

You don’t have to apply these concepts alone. At UR experience we seek to help businesses like yours that are looking to start or grow in the digital world, through the application of these concepts in websites and mobile applications.

If you want to know more, look us up on LinkedIn and we’ll schedule an appointment to see how we can make a difference.

Brand Identity Shaping a Business’s Image.

Brand identity is a crucial aspect of any business, regardless of size or industry. It sets a company apart from its competitors and helps it build a unique image in the minds of its target audience. In the creative industries, brand identity design plays a vital role in shaping a business’s vision and helping it stand out.

In this blog post, we will explore the art of brand identity design, what it entails, and how it can shape a business’s image.

What is Brand Identity Design?

It refers to the visual representation of a business or a company, including its logos, typography, color palette, images, and other graphic elements. It’s the combination of these elements that creates a unique image for a brand, which can be recognized and remembered by its target audience.

Why is Brand Identity Design Important?

It is important because it helps a business establish its image and communicate its values and personality to its target audience. A well-designed brand identity can help a business differentiate itself from its competitors, increase its visibility, and establish a strong connection with its target audience.

The Components of Brand Identity Design

Brand identity design encompasses several key components, including:

Logo Design: A logo is the central visual representation of a brand, and it’s often the first thing people think of when they think of a brand. Logo design is an important aspect of brand identity design, and it should be simple, memorable, and easily recognizable. You can try making your own customized logo here.

Typography: Typography refers to the style and arrangement of text in a design. It’s important for brand identity design because it helps create a consistent look and feel for a brand.

Color Palette: A brand’s color palette is another important aspect of its identity. It helps create a consistent visual identity for a brand. It also evoke certain emotions and feelings in its target audience.

Images: Images play a crucial role in brand identity design. They should be chosen carefully to support the brand’s image and values.

How Branding Shapes a Business’s Image?

Brand identity design plays a crucial role in shaping a business’s image, and it has the power to:

Establish Visibility:
A well-designed brand can increase a business’s visibility and help it stand out in a crowded market.

Communicate Values:
It helps a business communicate its values and personality to its target audience, which can help establish a strong connection with them.

Evoke Emotions:
The colors, images, and other elements of a branding can evoke certain emotions and feelings in its target audience, which can help establish a connection with them.

Create a Consistent Image:
A consistent design language helps a business create a consistent image in the minds of its target audience. It can increase recognition and recall value in audience’s mind.

In conclusion, brand identity design is a crucial aspect of any business, and it plays a vital role in shaping a business’s image. Whether you’re starting a new business or revamping an existing one. It’s important to invest in a well-designed branding that will help you stand out and connect with your target audience.

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Top 4 Design Trends That Will Rock in 2022

In 2022, there will be four major digital design trends to watch. Try to use them since it’s the latest fad in design! The 2022 year represents a lot of rock top 4 design styles! Some of them came from the last decade and were given a second life, whereas others are newly emerged.

Trending Aesthetics of 80th + Metaverse design

The 80s? What? Yes, right! The look of the ‘80s was so powerful and it continues to influence designers nowadays and empower their creative expression of the deeper self. What can be better for the design than the mix of 80s aesthetics and metaverse? This is all about neon, vibrant colors, grain textures, crazy patterns, and colorful fictional digital worlds. The combination of the 80s and metaverse creates powerful integration to merit a wide audience of both centuries indeed. You got it! 80th + Metaverse!

Immersive Mobile Game

Minimalistic design trend 2022

The minimalist design means that only essential elements will be displayed. It can include basic shapes like square, triangle, circle, rectangle. Furthermore, try to keep the limited color palette to mitigate the distractedness of design. In addition, the minimalism style is a great decision for simple and memorable design choices. In other words, minimalistic style is one of the best ways to catch the audience’s minds. To succeed, go with fewer elements but create meaningful context behind the picture. Design should be harmonized visually and meaningfully fulfilled. Be concise and clear! Move on!

To sum up, have you heard about the expression “Less is more”? This fully describes the philosophy behind minimalism!

MURRĒ

Monochromatic Color Palette

Only one color? Right! This design trick is popular around many household brands. Big-names use this fad to design catchy marketing campaigns. The art of monochromatic design is a powerful tool to make your design stand out from the crowd. The word “monochromatic” came from the Old Greek word monochromes, which means “it has one color”. A monochrome palette consists of one fundamental color and its different tones, and shades. Moreover, a monochromatic color palette is spreading in the design world more and more! Use it as a foundation for the Instagram grid, video, advertisement, photography, and animation to be one of the first implementors of that trend! Do it! Just do it! This technique will never make design boring, rather stylish and elegant! The peculiarities of design with monochromatic colors

Top trend in design 2022 Monochromatic color pallete

Monochromatic color pallete design. Trending choice 2022

Colors of Summer by Ryan Dalton

Miniature worlds. Digital design trend to keep an eye on in 2022.

This toy style has special popularity among 3D artists. Such tiny worlds remind miniature toys from childhood. While looking at this art you probably have a perception that you can easily touch and play with these figures. Feel that childish vibe! Meanwhile, this is just a digital illusion! Above all, the attractiveness of that trend is going from Tilt-shift photography. Interestingly, this technique of photography is incredibly popular for the last 10-15 years. So nowadays, 3D artists are getting inspired by that. In addition, the small world gives special feelings and vibes, as a result, you can imagine yourself like an “Alice in Wonderland”! Awesome! Isn’t it?

miniature 3D world. Trending design in 2022

picture of miniature, toy 3D world

Rainy Days

Hey! My name is Mariia Izbash. I have a Bachelors’s Degree in Multimedia Design. All my life just spinning about art and creative products, If you would like to know more about trending styles in design for 2022 similarly as I showed here — subscribe to my channel and turn on notifications 🙂 I hope this portion of the 2022 design trends was valuable for you! Go and design! This is for you, my creative friend!Please read an interesting article from my friend about comics Are Comic Books In Decline?