Social Media: The impact it is having on society
What is going on?
Over the years Social Media has had, humanity has evolved in such a way that nowadays it is more important to keep the world up to date with what is happening in your personal life than yourself. Without a doubt, human beings have stopped putting ourselves first in our lives to give way to what is happening on the outside.
How this Social Media both affect and benefit?
The way this directly affects young people is that from birth, as babies they have access to unlimited amounts of internet access, which can be both good and bad. The good would be that they can have a more accelerated development and can use it to their advantage to learn skills and develop them in the outside world, the bad would be that more and more children do not explore their childhood as their parents have done. A clear example from a personal point of view is that more and more children today will not be able to enjoy playing in Mcdonalds games, because the famous fast food restaurant chain no longer offers games, because more and more children play on their cell phones.
What are the benefits for brands?
Another point to note would be that nowadays digital marketing has become quite positive for many brands, because through this they can make themselves known without having to invest a lot of money and time in old propaganda.