Leveraging Creative Industries to Increase Your Productivity

The creative industries are becoming more significant and can boost output. Problem-solvers, thinkers, and inventors, creative professionals can boost workplace productivity.

Today, many businesses look to creative people for assistance in creating productivity-boosting tactics. Creative professionals can contribute original thoughts and viewpoints. They can establish new working methods, develop processes, and come up with creative ideas to boost productivity at work.

Today, businesses from a variety of sectors understand the value of creative talent and are investing in creative workers to encourage innovation and boost productivity. Innovative concepts and procedures that can increase efficiency and cut down on time are being introduced by creative professionals. Additionally, they contribute to the production of impactful and engaging images and information.

Professionals in the creative industries help to improve team morale and the working environment in addition to enhancing production. They are assisting in fostering a culture of inquiry and teamwork that inspires people to be innovative and think beyond the box. Employee involvement and motivation may rise in this kind of atmosphere, which may ultimately increase productivity inside the company.

In the end, utilizing creative people can be a terrific strategy to boost output and improve workplace efficiency. The new viewpoints, approaches, and procedures that creative professionals bring to the table can be advantageous to organizations. Leveraging creative talents can help build a more favorable work atmosphere and raise employee engagement in addition to enhancing productivity.

Brand Identity Shaping a Business’s Image.

Brand identity is a crucial aspect of any business, regardless of size or industry. It sets a company apart from its competitors and helps it build a unique image in the minds of its target audience. In the creative industries, brand identity design plays a vital role in shaping a business’s vision and helping it stand out.

In this blog post, we will explore the art of brand identity design, what it entails, and how it can shape a business’s image.

What is Brand Identity Design?

It refers to the visual representation of a business or a company, including its logos, typography, color palette, images, and other graphic elements. It’s the combination of these elements that creates a unique image for a brand, which can be recognized and remembered by its target audience.

Why is Brand Identity Design Important?

It is important because it helps a business establish its image and communicate its values and personality to its target audience. A well-designed brand identity can help a business differentiate itself from its competitors, increase its visibility, and establish a strong connection with its target audience.

The Components of Brand Identity Design

Brand identity design encompasses several key components, including:

Logo Design: A logo is the central visual representation of a brand, and it’s often the first thing people think of when they think of a brand. Logo design is an important aspect of brand identity design, and it should be simple, memorable, and easily recognizable. You can try making your own customized logo here.

Typography: Typography refers to the style and arrangement of text in a design. It’s important for brand identity design because it helps create a consistent look and feel for a brand.

Color Palette: A brand’s color palette is another important aspect of its identity. It helps create a consistent visual identity for a brand. It also evoke certain emotions and feelings in its target audience.

Images: Images play a crucial role in brand identity design. They should be chosen carefully to support the brand’s image and values.

How Branding Shapes a Business’s Image?

Brand identity design plays a crucial role in shaping a business’s image, and it has the power to:

Establish Visibility:
A well-designed brand can increase a business’s visibility and help it stand out in a crowded market.

Communicate Values:
It helps a business communicate its values and personality to its target audience, which can help establish a strong connection with them.

Evoke Emotions:
The colors, images, and other elements of a branding can evoke certain emotions and feelings in its target audience, which can help establish a connection with them.

Create a Consistent Image:
A consistent design language helps a business create a consistent image in the minds of its target audience. It can increase recognition and recall value in audience’s mind.

In conclusion, brand identity design is a crucial aspect of any business, and it plays a vital role in shaping a business’s image. Whether you’re starting a new business or revamping an existing one. It’s important to invest in a well-designed branding that will help you stand out and connect with your target audience.

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🕹️Is Steam Deck a Worthful Invention?🕹️

What is Steam Deck? The Steam Deck is a handheld gaming device developed and produced by Valve Corporation, the company behind the popular gaming platform Steam. designed to bring the gaming experience of a desktop computer to a portable, handheld form factor. The Device has a touch screen and gaming controls built into the device, allowing users to play a variety of games, including PC games available on Steam, on-the-go.

Does Gaming Industry is really in need of it? The need for the Steam Deck in the gaming industry depends on various factors and perspectives. Some gamers may appreciate the convenience of being able to play their favorite PC games on a handheld device, making gaming more accessible and portable.

From a business perspective: Ultimately, whether or not the gaming industry is in need of a Steam Deck is subjective and dependent on individual preferences and market conditions.

History Of Steam Deck: In 2013, Valve announced its first attempt at entering the console market: Machines. Steam Machines were small gaming PCs designed for TV that ran on Valve’s own SteamOS. Companies like iBuyPower, Alienware, CyberPowerPC, Origin PC, and even Gigabyte were all making Steam Machines, and each had different specs with prices ranging from $499 all the way to $5,000.

First Impression of Steam Deck: Currently the units are on pre-booking stage mostly the influencers have the review units with them.

Final Thoughts on deck: It wouldn’t be surprised if you’re thinking, “Uh, wasn’t the Steam Controller a flop?” But I’m here to tell you not only did it have an amazing cult following, the Deck makes it work. The fancy touchpads no longer get in your way if you’re not interested, and you can now get precision aiming without relying on them one bit: just rest your thumb on the thumbstick to activate a gyro so you can tilt the Deck to easily zero in on your target. And while you have the option of spending hours designing the perfect multi-layered control scheme, Valve makes it easy to add that gyro or a few extra grip buttons and go on with your day.

Rohit Kumar.M

The Creative Brand MOGUMU

An illustration from creative brand Mogumu

A TORONTO-BASED CREATIVE BRAND: MOGUMU

Mogu-who?

Who, or what is “Mogumu”? In a literal sense, they’re two words from the Mandarin language, meaning “mushroom” (mogu), and “clover” (mu). For Toronto-based illustrator and animator Michy Soong, it’s the name of her brand, which has grown and changed with her for over 8 years. Michy is a friend of mine who I’ve known for even longer than her brand has existed. Since we’ve met, I’ve never known a day where I’ve seen her without a sketchbook and pencil in hand. (Though nowadays, it’s an iPad Pro and an Apple Pencil.) I’ve witnessed her at the start of her career, studying at Sheridan College in its prestigious animation program, to owning and operating her very own creative brand, Mogumu.

Past

Mogumu was known as “Punimelt” up until a recent change in the Fall of 2021. The older name encompassed Michy’s passion for cute and soft things, with “puni” being a Japanese onomatopoeia for a squishy, fluffy, and/or gummy feeling. After almost a decade of being known as Punimelt, she began to feel disconnected and uninspired, so she decided to go through with a brand name change in hopes for a fresh start.

Present

Michy creates various products for the creative brand, including plush toys, stationary, apparel, and more. In addition, she has a Patreon account where her subscribers are mailed sticker sheets, enamel pins, and given access to PDFs of her new sketches and illustrations every month. She has steadily grown a following of over 42,000 followers on Twitter, and more than 39,000 followers on Instagram (as of February 6, 2022), and the numbers will only increase as her art reaches more people around the world.

Interview

I reached out to Michy for a couple of questions about Mogumu:

Q: What was the inspiration behind the name Mogumu?

A: “I spent a lot of time thinking about what name felt like me. I didn’t want something super cute if that makes sense. Mandarin was my first language so I thought it could be nice to work with that for my name. Words based on nature, life and plants felt right for me. I combined mogu (mushroom) and mu (clover) together. I’ve always liked doodling mushrooms and clovers and the words in Mandarin sounded nice and simple to say.”

Q: What do you find is most rewarding about making art for the creative brand, Mogumu?

A: “I like being able to create a little personal world to immerse myself in. It’s like a collection of things or creatures that I thought of, designed, and enjoy. It’s really nice to see people enjoy them too. It feels like a small way to communicate. The art I make can become different things, from illustrated prints to hang in homes, apparel, and accessories to wear, stationery, stickers, plush toys, artbooks and more.

Q: “Are there any challenges you’ve been facing recently with Mogumu or your work?”

A:” It’s difficult especially right now during the pandemic and the winter, to find inspiration. It takes me a longer time to think of ideas that I like. I think my main challenge is finding time and balance for my life. I run and manage my online shop, patreon, social media, emails, and customer service. It’s difficult to make time to design and order new merchandise on top of handling current tasks.”

Q: Any future plans or dreams you have for the brand?

A: “I plan to give my online shop a big makeover! I want to make plush toys this year and vinyl toys down the road. I would also love to collaborate more with other friends & artists to make things together. As for dreams, my dream is to create a pet game that you can play on your phone or computer.”

Conclusion

Michy’s art has always evoked a gentle sense of nostalgia within me – perhaps because I’ve basically grown up with it. However, as many years as I age, her art always brings me back to my childhood, and its charm continues to inspire the same feelings within thousands of people all over the world. You can check out Mogumu and some of her works below:

An illustration from creative brand Mogumu An enamel pin from creative brand Mogumu Card wallets from creative brand Mogumu