Welcome to the world of sneaker reselling, where passion meets profit!
No matter if you’re a sneakerhead planning to turn your shoe collection into money or a rookie eager to dive into the fruitful market, this blog is your guide to steering the twists and turns of sneaker reselling.
The resell market for shoes is over 2 billion dollars in North America and is expected to reach $30 billion by 2030 with celebrities, athletes, and artists partnering up with sneaker brands like Nike, Adidas, Puma, etc., to release one hyped-up sneakers after one another.
Let’s talk about the rise of sneaker reselling culture, and sneakerheads this term refers to the individuals who usually collect shoes or sometimes trade them for good money. It all started in 1922 when a show company called Converse collaborated with basketball champion Chuck Taylor, this collaboration set a particular standard for sneaker culture through this limited edition collaboration release of sneakers which people started to buy at low prices and sell in high prices and that’s how sneaker reselling starts.
How to start sneaker reselling.
Sneaker reselling is the same as reselling any other thing, in this, you have to find a pair of brand new or used hyped-up shoes at retail price or discounted price and mark the price up, and sell it for profit. To buy sneakers you can visit factory outlets or clearance stores or maybe even thrift stores for better deals but to make some profits you have to find some limited edition shoes, big brands like Nike and Adidas drop such shoes every month, and for high profits try to grab your pairs at the time of release because these kind of shoes sell really quick.
Sneaker Reselling Strategies.
There are different ways for sneaker reselling, some people do it in the traditional method while others use a combination of different strategies to sell. First, we gonna talk about how to resell used sneakers because it is the cheapest way to break into the sneaker reselling market and it is a good way to learn “what to sell”. For used shoes, you can visit thrift stores, consignment shops, and even a Facebook marketplace, for many people this process could be exciting and fun.
For selling shoes StockX is one of the most popular platforms for sneaker reselling and it functions just like a regular stock market website where you can buy shoes and sell them you can also get an overview of your purchases and sales and even the shoes you are trying to find and track their values in the international market for this you just have to enter the style code and color code of the shoes into the search box of stockX.
But, don’t rely on the listed price check the advance option and check out the sold listings to know the actual value of the shoe. Shoes that are in good condition sell for a higher price, the prices of the shoes also depend on the condition of the box and proof of purchase. If you don’t want to sell used shoes you can do outlet hunting for new shoes at a cheaper price. Look for shoes that are at discounted prices and resell them for a higher price, but this process involves a lot of time in hunting for good shoes and checking if you are getting a good deal on them or not.
Sneaker Communities.
So to become successful in sneaker reselling you have to stay on top of the latest trends going on in the community, you can have an idea of what brands and styles are on the trending list. You can follow websites like HYPERBEAST which is one of the leading fashion websites for upcoming trends and see which brands are releasing new shoes, You can use their drop calendars for upcoming drops.
You can also join sneakerhead communities to get upcoming news of the latest drops on social media platforms and you can also follow YouTube channels like Seth Fowler, Brad Hall, The 1s Sneaker, and CrepjunkieTv for sneaker reviews and reselling strategies. There are many other sneaker communities on Twitter and Discord servers which you can also join.
Check for Authentication.
It doesn’t matter from where you are buying your shoes but you have to make sure that it should be authentic because it is difficult to spot a fake shoe. So when you are buying shoes from online platforms you have to dig a little deep and look for reviews, if you are buying it in person you should ask for a receipt or a legitimate proof of purchase. You can also check the boxes and tags for spelling errors and other manufacturing flaws and you can compare it with a photo of original shoes.
Try to check for style codes, barcodes, and numbers on the tag of a shoe and compare it with the original one, also look for the detailing in the shoes like stitching patterns, colors, and materials used in shoes. You can also use a third-party authentication checker platform to check the originality of the shoe, you can use platforms like CheckCheck and LegitCheck to spot a fake shoe.
Sneaker reselling is fun and can considered a full-time job if you have the right tools and strategies, understanding the pros and cons of sneaker reselling is the key to success, and applying it to your strategies can help you get started.
