The ultimate Cafe with cheapest cold coffee options and relaxing environment to enjoy with your friends. PSB Cafe along with a finest sitting environment also provides the best Cold Coffee in the town. Customers enjoy the comfortable environment and the amazing cheapest cold coffee. PSB Cafe provides a variety of beverages and food products at its location and some amazing options on their online applications.
Making Cost – Cold Coffee
Summer is coming to an end and if you are not a regular coffee drinker, you must start with the new experience of refreshment drinking. Iced coffee is becoming more expensive, which is leading customer to choose for an alternative options. An average coffee drinker spends around $3 to $6 on drinking coffee every time they buy one. While buying coffee, consumers fails to include the price of packaging which is one of the important factor.
Why is Iced Coffee so Expensive?
While hot coffee is customarily served in paper cups or glass cups, cold coffee is usually handed to us in a transparent plastic cups with either a plastic straws or paper straws. Ask any coffee shop owner and you will probably end up hearing a similar tale or woe on how summer seasons bring a tremendous rise in packaging cost and that ultimately add in coffee cost. An another easiest factor to overlook is in the name of the drink – Ice which on some of people think that it is FREE but its not. Even coffee houses with their own machine have to deal with an increase electric bills.
PSB Coffee Prices
One of the advertisement on PSB’s website says, “Enjoy any size cold coffee and a Dream Donuts for just 5$ at PSB”. The cold coffee is no ordinary, it is served in ice and PSB uses authentic coffee powder to taste not just water and coffee itself. The individual price of coffee comes to down to a price of 2$-3$ depending on the size. Along with the affordable price, PSB has come up with some exciting new promotions for its loyal customers.
In a recent survey, PSB Cafe placed itself on second position in the Cafe Industry for the cheaper cold coffee after McCafe but topped in the quality aspects. It has started creating new market strategy keeping Sheridan College students and professionals as their target market. The quality and expectations is something PSB Cafe has lived up to pretty much high level in comparison to different popular cafe brands. We believe in giving the best quality at a cheaper price.
That’s why in order to live up to a complete customer satisfaction PSB have provided some online discounts on variety of cold coffee options. “We are also coming up with another alternative which will allow Sheridians to buy cold coffee for the price of $1.50 with their student card and professionals for the price of $2.75 with their Sheridan ID on every Fridays to improve customer affordability” says PSB Cafe Manager.
Business Goal 2022
PSB Cafe is in a tightening competitive industry with some popular brands but reaching out to customer expectations is way out of their competition’s league.
Newer Promotions seems to be exciting for Sheridians because now students would be able to afford a cheaper cold coffee and able to enjoy the most refreshing coffee. Initially cheaper price was not a USP for the PSB Cafe and that affected them, loosing loyal customers. But as they upgraded their beverage section, they figured that price is something they need to work on to attract more customers.
Customer Satisfaction and Happiness is now becoming PSB Cafe’s sole aim moving forward in the market by making affordable and presenting the best quality. Aiming to become Mississauga’s first College on campus cheapest cold coffee cafeteria by 2022 is their business goal.
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