College students works very hard during their college time to achieve goals to become successful in their life. During the hectic schedule every student wants to have some free time with friends with a cup of coffee. This is the reason of popularity of cafeterias in the college campuses. Sheridan college also has variety of cafeterias and PSB is one of them, Now I am going to discuss about Sheridan’s PSB cafe that how the USP of the cafe helps to grow the business among the campus and how well the strategies are being followed to increase sales.
- Freshly Baked Product- PSB Cafe always ensures to provide fresh items to the students and other staff in order to be unique among other competitors. Everyone likes to have fresh meal as it is good for health moreover, they are eye appealing. Fresh breads or buns always have attractive smell, and they have eye catching colour. So, PSB cafe provides the customer with freshness and delicious service. Every night bakers prepare fresh raw meal and process the order as customer arrives within 24 hours. Fresh breads are easy to chew and customer can spend money without any hesitation which further helps the business to grow.
- Advertisement of the quality- PSB Cafe aims to use fresh milk, bread, coffee and sauces to maintain hygiene of the product. This feature also can be used to promote the product in the campus. Banners must be used to aware students and professors about the quality of the PSB cafe products. Students who are already exploring the world will surely be attracted towards these products as they want to become health conscious in this world full of fake Porducts. PSB cafe provides them sigh of hope because it is more hygienic among other products available in the campuses of Sheridan.
- Skilled Worker- PSB Cafe always welcomes skilled workers so that the quality of the food must be maintained. Hiring and recruiting process goes through various stages in order to find perfect fit for the PSB cafe. Expert bakers know how to make delicious food in less time so they can satisfy the needs of the customers. Experienced workers can add an extra touch to the food and can produce delicious product and this is the reason PSB cafe focus on working with skilled bakers. Firm can also make others aware about this positive feature of the business as consumers will feel good when they know they are heaving a quality.
- Competition- PSB café can also differentiate the product from the other competitors present in the market on the basis of skilled workers who produce quality food every day. Sheridan college has various kind of cafeterias in the campus but by hiring skilled bakers acceptance rate of the product is growing, and it helps to beat the competition. Everyone wants to eat fresh and stay fresh. Health consciousness is the serious topic in the modern world and PSB cafe can grow the business by providing security to the customers.
- Feedback-PSB Cafe always wants to take feedback from the customers. Surveys are conducted in the college to get the clear result from the Sheridan students. Results of the feedbacks help to know about the acceptance rate of the PSB food. Reviewing and improving the experience of the customers is one of the biggest keys to success. Senior employers of the PSB cafe talk to staff about their opinions as well. A suggestion box also help to get the honest reply from the consumers. By proactive engaging with followers and posting regular updates helps to see how much customer engagement and awareness social media can generate.